Authentic Selling for faith-driven businesses: learn how to boost sales without being pushy by serving first, practicing honesty and humility, inviting clients to “come and see,” handling rejection with grace, and using stories and testimonials to let your products shine—turning sales into a ministry of love that builds trust and results.

A former coworker wrote to me recently to ask how he can “get his name out there” when launching his podcast. I chuckled to myself, thinking that this simple question has a loaded answer. I have spent a career working to help garner recognition for brands, for individuals, and for my various endeavors. In this article, learn effective self-promotion strategies and audience-focused marketing tips from the first evangelists. Build your brand with authentic content marketing tactics.