At Catholic Women in Business, we run a Facebook group with almost 10,000 women. As a result, we’ve seen it all, from heartfelt pleas for prayers and requests for career advice to spam and bots. Sometimes the posts that seem spammy come not from AI or scammers but from well-intentioned women who aren’t sure the best way to promote themselves in a Facebook group.

A former coworker wrote to me recently to ask how he can “get his name out there” when launching his podcast. I chuckled to myself, thinking that this simple question has a loaded answer. I have spent a career working to help garner recognition for brands, for individuals, and for my various endeavors. In this article, learn effective self-promotion strategies and audience-focused marketing tips from the first evangelists. Build your brand with authentic content marketing tactics.