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Expand your career,
skills + spiritual life.

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Anna Saucier and Elissa Frankham 4/19/26 Anna Saucier and Elissa Frankham 4/19/26

When Selling Feels Like Self-Betrayal

There’s a particular tension familiar to women entrepreneurs, especially those in faith-based, mission-driven, or creative businesses. We want to share our work because we feel the depth of its importance, but we resist selling—not because we lack confidence, but because we intuitively sense when healthy persuasion crosses into manipulation or when promoting our work begins to feel like self-betrayal.