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Black Friday Sales Aren’t the Same as Profit
In the next few weeks, our inboxes and social media feeds will be filled with Black Friday, Christmas, and end-of-year sales. If you own a business, you may already be planning your own promotion. Before you choose a discount or send that sales email, there’s one question I want you to ask: Will this sale actually make me money?
When Selling Feels Like Self-Betrayal
There’s a particular tension familiar to women entrepreneurs, especially those in faith-based, mission-driven, or creative businesses. We want to share our work because we feel the depth of its importance, but we resist selling—not because we lack confidence, but because we intuitively sense when healthy persuasion crosses into manipulation or when promoting our work begins to feel like self-betrayal.
