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Business Management Beth Anne Kaczmarczyk Business Management Beth Anne Kaczmarczyk

Black Friday Sales Aren’t the Same as Profit

In the next few weeks, our inboxes and social media feeds will be filled with Black Friday, Christmas, and end-of-year sales. If you own a business, you may already be planning your own promotion. Before you choose a discount or send that sales email, there’s one question I want you to ask: Will this sale actually make me money?

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