A former coworker wrote to me recently to ask how he can “get his name out there” when launching his podcast. I chuckled to myself, thinking that this simple question has a loaded answer. I have spent a career working to help garner recognition for brands, for individuals, and for my various endeavors. In this article, learn effective self-promotion strategies and audience-focused marketing tips from the first evangelists. Build your brand with authentic content marketing tactics.

The women leaders at Christian Brothers Services (CBS) strive to live their Catholic values every day while empowering others, inspiring confidence and demonstrating compassion.

Your work is making a difference and changing lives, but you’re in the messy middle between it’s working…and it’s no longer sustainable. This is the Pivotal Growth Point. To scale or sustain what you’ve built requires a different way of working—one that begins with how you’re holding it all.

As Catholic women in business, we are called not just to achieve but to anoint—to bring grace, truth, and presence into the marketplace. We are not just strategists. We are stewards. We are not just leaders. We are light bearers.

Work should not be separate from the rest of our life. We are the same person whether we’re working or parenting or resting or spending time with family or friends. The same virtues we hear about at Mass or read about in Scripture are the ones we must use in our workplace.