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Career Tips, Business Management, Leadership Lorraine Ranalli Career Tips, Business Management, Leadership Lorraine Ranalli

Getting Your Name Out There: A Lesson from the First Evangelists

A former coworker wrote to me recently to ask how he can “get his name out there” when launching his podcast. I chuckled to myself, thinking that this simple question has a loaded answer. I have spent a career working to help garner recognition for brands, for individuals, and for my various endeavors. In this article, learn effective self-promotion strategies and audience-focused marketing tips from the first evangelists. Build your brand with authentic content marketing tactics.

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Personal Development Laryn Weaver Personal Development Laryn Weaver

Seasonal Transitions: Adjusting to Change

Whether you are a family that prides itself on structure and routine or one that celebrates spontaneity and creative scheduling, outside forces can and do converge, potentially derailing your plans. Learning to accept and embrace these derailments may lead to greater peace throughout the ever-changing seasons, and even to more fulfillment and productivity.


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Reviews, Entrepreneurship Taryn DeLong Reviews, Entrepreneurship Taryn DeLong

The Story of Kate Spade: Learning from a Design and Business Icon

There are so many biographies and memoirs about businessmen and companies founded by men. I’ve long thought we didn’t have enough books about woman-founded companies and female entrepreneurs.

That’s why I was excited to see a new book this summer about the founding of one of my own favorite brands, Kate Spade New York. We Might Just Make It After All: My Best Friendship With Kate Spade is written by Elyce Arons, Kate “Katy” Spade’s best friend and one of her co-founders.

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