A former coworker wrote to me recently to ask how he can “get his name out there” when launching his podcast. I chuckled to myself, thinking that this simple question has a loaded answer. I have spent a career working to help garner recognition for brands, for individuals, and for my various endeavors. In this article, learn effective self-promotion strategies and audience-focused marketing tips from the first evangelists. Build your brand with authentic content marketing tactics.

As this year progresses, there are many uncertainties in the political, economic, and financial world. While tariffs are a major concern for many, there continue to be other uncertainties that also make navigating business and home life difficult.